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How Do I Create An Artist Profile On Google

The first thing that you see when you Google an artist’s name is their key information. How can you ensure that the same happens when someone Googles your name?

Google is one of the leading platforms on the internet. Because 93% of the internet activity begins with a Google search, and that should tell you about the importance of being a prominent search result. With each passing minute, there are 4 million or more searches happening. Now, that is not only a harbour for marketers, it is a sure-fire way for artists to garner much-needed attention to their work. Granted that each type of artist has a different type of platform to advertise. But, being a prominent search result on Google can surely catapult someone’s name into new heights.

This is why many aspiring artists, musicians and content creators wish to have their names featured on the search engine’s first page. Now, this isn’t about making a Google profile, because everyone who uses Gmail has it. Rather it is about standing out in search results so that more traffic gets drawn towards one name.

Neil Young


Neil Young’s side\knowledge panel on Google searches, conveying the artist’s key information.

Now, having this type of prowess on the biggest search engine on the internet can surely lead to some great results, but how do you even get there? The first thing you will need is to claim the knowledge panel that pops up on the side. So, let us dive in and see how to create a google artist profile properly.

Claim The Knowledge Panel

When and if you look for an artist’s name on Google, you might come across side panels that show convenient information. Now, this side-panel includes a variety of important information, that does not only provide convenience but also allow the query-maker to look at key information without having to go too deep into search results.

Now, for new artists, this can be a problem and many of them think how do I create an artist profile on google? So, the answer is simple, you claim the panel that pops up when you look for the artist’s name and here is how you can do it.

1.    Create A Google Account

In case you don’t have a Google account then you will have to make one. Chances are that this is virtually impossible, especially if you are an android user. Now, many people would wish to set up separate accounts from their personal ones for business reasons. The sign-up process is simple and it might ask you for a secondary email as well as phone verification. We would suggest using two-factor authentication so nobody can tamper with your information in this knowledge panel moving forward. It will also help you edit and add to it when you need it.

2.    Claim The Knowledge Panel & Get Verified

claim this knowledge panel

Highlighted in yellow, if an artist’s Google profile remains unclaimed, it will show this option. *The checkmark also means that the information mentioned in this box is verified.

Many major artists in the online world have representatives who manage their online profiles. For an aspiring one, it is about doing it on their own. This is why Google makes it easier for them. By providing the above-mentioned “Claim this knowledge panel” option, it grants you the right to claim it. Of course, Google would warrant you to verify that it is, indeed, you who is claiming it. But, once done, you can move on.

3.    Review & Add Information

Once you get verified and you are allowed to add information and in case there is any information, you need to review the one already added. So, if that is false and does not pertain to the truth, you can complain to Google about it. But, there is a highly more effective way to work around that through Wikipedia, but we’ll get to that later. Now, you need to make sure that you are complying with Google’s rules that ensure all the key information is available to their audience.

4.    Third-Party Verification (Optional)

You need to ensure that you are verified thoroughly on each platform before you get started. For instance, if you have a Twitter or Facebook page for an artist, make sure it is verified. Why is that relevant? Because it will make claiming the knowledge panel even easier.

5.    Use Google’s Platforms & Various Other Options

Out of all the platforms on the internet, essentials for this process are the ones Google provides you. Such as YouTube. But, of course, as you saw in the knowledge panel mentioned before, there are various other platforms like Twitter, Facebook, Instagram and SoundCloud that stand out. Now that you are through this process, you will have to ensure to make a google artist profile, that the pages\profiles are verified on their platforms as well. Such as a verified Facebook or Twitter account.

6.    Manage Editing Permissions

When you claim a knowledge panel, Google takes you through a series of processes to verify you. Once done, you are the only one who can add or edit information to that section. However, you can change that if you wish and provide this privilege to others if you like. But, you can only add the emails of the people you already know, so use this option wisely.

7.    Management & Up Keeping

Lastly, once you are done, you need to make sure that you update this section now and then. Not only because you have to keep up to the standards of your industry, but also because you need to provide vital information to the people who Google the artist.

You Can Create A Wikipedia Profile For An Artist

Ludovico Einaudi’s

Ludovico Einaudi’s Google side-panel, portraying how google takes information from Wikipedia to put in this section of the knowledge block. *Highlighted in Yellow.

As mentioned before briefly, Wikipedia also plays a part in the claiming of the knowledge panel. In fact, artist pages on Wikipedia are the essential sources of information for Google. Because information available on Wikipedia has already gone through a series of verification filters. This is why making a wiki page for an artist can jump-start this process. So, how do you use that to your advantage?

·         Wikipedia Makes It Easy

To put this in simple words, Wikipedia makes it easy. As mentioned previously, any page that exists on Wikipedia goes through a myriad of verification and other processes. Some are done by administrators while others are tended to by verified editors. So, becoming an editor on Wikipedia and making the page for an artist can make this process a quicker one. All you have to do is make sure that you put only the credible information on the artist’s page on the encyclopaedia. Then, using that information to verify your claim to the knowledge panel can help you immensely.

·         WikiData Information Is The Essence Of It

WikiData is just another way of saying the verified information on Wikipedia. However, this data is available to third-party platforms for Wikipedia, in this case, to Google. After that, Google uses this data to provide information to the people looking for various things on it, such as an artist. So, to make it easier, it just provides key and important information in the side panel that you see.

And, this is why you can make a Wikipedia page. Not only will it make it easier for you to claim the knowledge panel, but also help you establish a viable online presence.

Establish An Online Presence

Speaking of which, this is something that you have to do regardless of whether you have a Wikipedia page or not, but it is suggested that you do. Now, in the final step to understanding how to create an artist profile on Google, you need to ensure that you have three following platforms for an artist:

·         Website

Bon jovi


A prominent mention of the website for the artist Jon Bon Jovi.

A website will help an artist not only sell their hard work but also help them with an online presence. The reason that this is important is that it can also help drive traffic to the website once you claim a knowledge panel. But, it is also important that a website is verified by the artist themselves. This will make the process a lot simpler.

·         Social Media

As mentioned throughout this article, the presence of social networks in these side panels and Google profiles is undeniable. So, using Instagram, Twitter and Facebook can swing this claim in your favour. However, it is important to reiterate that you need to verify the artist’s various social media platform presence first, to ensure prominent results.

How to verify an artists’ Google knowledge panel?

Once you claim a knowledge panel on Google, it takes you through a series of processes, which then identify you as the artist or as a verified representative. The process is fairly simple, but you need to provide key information.

Is there a benefit of claiming a google profile for an artist?

Yes, there are many benefits of doing so, such as prominent search results, as well as standing out in similar search queries. Moreover, it will help you drive traffic to the website, social networks etc.

Does making an artists’ profile on Google help with SEO?

Yes, it does. Search engine optimization is the act of using various online platforms and optimizing the content for them. So, claiming a knowledge panel would naturally put your content on the first page of SERP aka search engine results page.

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